“Gravity Vault Brings Franchising to Climbing”

Recently The Gravity Vault was featured in Climbing Business Journal. The article focused on the growth and development of Gravity Vault. Lucas discussed the growth plans for the brand and the positive feedback that Gravity Vault has been receiving from prospective franchisees. Lucas further discussed the brand’s recent opening in Middletown and their upcoming opening in Allen. The article details the amount needed to open a franchise with Gravity Vault. Preview the article below or read full story here.

“Gravity Vault Brings Franchising to Climbing”

If you type the search term “climbing gym franchise” into your favorite web search engine, there is only one name that comes up. That name is Gravity Vault.

Like almost every successful climbing gym in North America, Gravity Vault wants to expand. But unlike other gyms, they are going about it in a totally different way.



New Jersey-based Gravity Vault Climbing Centers is the first climbing gym company in America, and possibly the world, to franchise their brand. After 8 years and building two corporate locations, Gravity Vault just opened their first franchised location in Middletown, New Jersey. They have also signed a contract to open their second franchised location in Allentown, PA later this year, and are looking at Hudson County, NJ for a third corporate location coming soon.

The big question many traditional developers are asking is why franchise your brand? For Lucas Kovalcik, co-founder of Gravity Vault, it comes down to changing people’s lives through the sport of climbing. Kovalcik and his partner Tim Walsh have decided that the most effective way to introduce the sport, and their brand, to new climbers is to help other entrepreneurs open climbing facilities with the Gravity Vault name.

Read full article here.